Celebrity Gossip
January 29th, 2007 Beyonce, Scarlett and Beckham in New Disney Ads

Recruited by Disney to promote Disneyland and Walt Disney World’s Year of a Million Dreams campaign, Leibovitz persuaded her famous friends to dress up as classic Disney characters. The first images in this ongoing series will appear in the March issues of Vogue, Vanity Fair, W, GQ, Conde Nast Traveller, Cookie and The New Yorker.

Because Cinderella is the favorite character of her 5-year-old daughter, Sarah, Leibovitz says, “princesses had to be dealt with.”

Scarlett Johansson was the first A-lister to sign on. She plays Cinderella, dashing down a staircase with the castle aglow in the distance. The image was photographed on the steps of the Soldiers and Sailors Memorial on New York’s Riverside Drive with Disney World’s Cinderella castle digitally imposed behind her.

Neither did Beyoncé Knowles require coaxing to dress up as Alice in Wonderland alongside Lyle Lovett as the March Hare and Oliver Platt as the mischievous Mad Hatter.

Beyonce Knowles, 25, says Alice was one of her favorite Disney characters growing up. And, she says, “it is my sister’s (Solange Knowles) absolute favorite! She doesn’t know I’ve done it yet, so she’s going to get a real trip out of seeing me in the teacup. It was freezing cold in the teacup, but it didn’t matter because we were all so excited and it was shot really fast.”

Leibovitz, who will soon dress another set of celebrities as Peter Pan, Tinker Bell and Little Mermaid Ariel, approached British soccer superstar (and new American import) David Beckham, with the concept of playing Sleeping Beauty’s Prince.

He describes himself as a “big kid” who loves to go to theme parks.